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Fashion Week Hungary SEASON 01

Season 01 · Budapest

Show your collection in Budapest

Season 01 brand applications are open until 30 September 2026.
Application forms

Fashion Week Hungary is where Hungarian and Central European labels meet international buyers and press. Every application is read on the same four things: what the collection says, whether the production can carry it, what the market already shows, and how the brand works day to day. The application fee is 9 900 HUF + VAT in every category; a participation fee, where the category has one, becomes due only after the Advisory Board confirms your place.

What we look for

A show has to hold together across twenty looks, run to the minute, and give a buyer a reason to open a notebook. That is the level Milan and Paris work at, and the level we produce at — but built around the designers of this region rather than a borrowed template. What Budapest adds is room: enough space on the calendar for a new name to be seen properly, and an audience that knows this scene.

Key dates

Brand applications

until 30 September 2026

Open

Advisory Board decisions

from 12 October 2026

Upcoming

Participation confirmed

by 23 October 2026

Upcoming

Press accreditation

until 1 November 2026

Open

Fashion Week Hungary Season 01

9–15 November 2026

Upcoming

Runway days

12–15 November 2026

Upcoming

How selection works

01

Submit

Fill in the designer form and attach your materials — upload them directly or paste a link. One submission per brand, per season.

02

Review

The Advisory Board reads every application on creative direction, production capacity, market readiness and responsible practice.

03

Category

Selected brands receive a proposed category with its production conditions, timings and technical requirements.

04

Confirm

Participation becomes final once the brand accepts its category and signs the participation agreement.

Presentation categories

Mark your preferred format in the form. The Advisory Board assigns the final category and may propose a different one — that is a judgement about fit and timing, not about the work.

Criteria

  • Ready for international buyers, not the domestic market alone
  • Capacity to produce two seasonal collections a year
  • 15–20 looks in the submitted collection
  • Womenswear, menswear or genderless ready-to-wear
  • Five or more years of trading history
  • At least four stockists, domestic or international
  • At least three press features in national or international titles
  • Sales material from the last three seasons
  • Website, permanent business address and active social channels
  • Designer present in Budapest for fittings and show day

What Fashion Week Hungary provides

  • Main venue with a layout built around your collection
  • Casting and models — you may add your own
  • Hair and make-up team
  • Show lighting, sound and music production
  • Guest registration and seating plan
  • Official photo and video coverage
  • PR and marketing, with international buyer, press and creator outreach

Fee: 199 000 HUF + VAT

Conscious by FWH

Any category can also be submitted for Conscious by FWH: next-generation sustainable materials alongside upcycled, recycled or deadstock fabrics, and no animal fur, wild animal skins or feathers across the main programme and the official side events. Tick the box in the form and the Advisory Board will read your application for it as well.

Read the Conscious framework

Fees

The application fee is the same in every category. The participation fee, where the category has one, becomes due only once the Advisory Board has confirmed your category and you have accepted it.

Application fee — all categories

9 900 HUF + VAT

Invoiced after you submit the designer form.

Participation fee by category

Runway199 000 HUF + VAT
Off-site showNo participation fee
Signature showcase199 000 HUF + VAT
New Wave · Solo99 000 HUF + VAT
New Wave · Collective39 000 HUF + VAT

All amounts are net, in Hungarian forint; VAT is added. Final amounts are fixed in the participation agreement.

What to prepare

Everything in English. Upload files directly in the form, or paste a shared link for anything over 10 MB and keep it live until you hear back.

Returning brands only need to send what has changed since their last season.

Brand dossier

  • Designer and team introduction, max 1000 characters
  • Brand description, max 1000 characters, for use across all FWH platforms
  • 10–15 high-resolution campaign or lookbook images, JPG
  • Press release, for platform-wide use
  • Vector logo
  • Contact details for the designer, sales and press
  • Website and social links
  • Points of sale
  • Awards and accomplishments

Collection dossier

  • Campaign and lookbook images for the submitted collection, with the number of looks
  • Submitted collection description, max 1000 characters
  • Moodboard or work-in-progress images
  • Previous season's material, or your most recent completed collection
  • Minimum and maximum number of looks you can deliver

Application forms

All three forms are open. Designers submit brand and collection information; press, media and buyers request accreditation for the show days. The designer application carries a 9 900 HUF + VAT fee, invoiced after submission; press accreditation is free.

Applications open

Deadline: September 30, 2026 · 23:59, Budapest time

Designer application

One submission per brand, per season. To change it later, open your own application page with the private access link we email you.

Fields marked with an asterisk are required.

Drafts expire after 30 days on this device. Clear your draft when using a shared computer.

Your answers are saved in this browser as you type, so you can come back later.

Brand

Contact

Category

Collection

Required for an off-site show, maximum 500 words.

Materials

Lookbook and campaign images
PDF, DOC, DOCX, ZIP, JPG or PNG, up to 10 MB

Documents are encrypted and accessible only to you and authorised organisers.

Brand dossier
PDF, DOC, DOCX, ZIP, JPG or PNG, up to 10 MB

Documents are encrypted and accessible only to you and authorised organisers.

Collection dossier
PDF, DOC, DOCX, ZIP, JPG or PNG, up to 10 MB

Documents are encrypted and accessible only to you and authorised organisers.

Anything else

Privacy notice
My application

Questions

Everything people ask before applying

When and where is Fashion Week Hungary?
Fashion Week Hungary AW27 runs from 9 to 15 November 2026 in Budapest. The runway programme is on 13–15 November and the Fashion Hub on 14–15 November. The venue is announced closer to the season.
Who can apply, and in which category?
Any brand with a finished or nearly finished AW27 collection. There are five formats: Runway, Signature showcase, New Wave · Solo, New Wave · Collective and Off-site show. You state a preference on the form; the Advisory Board assigns the final category and may propose a different one.
What does it cost?
The application fee is 9900 HUF + VAT in every category, invoiced after submission. Participation fees: Runway and Signature showcase 199 000 HUF + VAT, New Wave · Solo 99 000 HUF + VAT, New Wave · Collective 39 000 HUF + VAT, Off-site show none. All amounts are net, in Hungarian forint. A participation fee only arises once the Advisory Board confirms your place and you accept it.
What is the deadline, and what happens afterwards?
Brand applications close on 30 September 2026. The Advisory Board decides from 12 October and participation is confirmed by 23 October 2026.
Do I need an account to apply?
No. All three forms are submitted without registration. You receive a private access link by email, and that link opens your own application page where you can correct it, add documents or withdraw it.
How do I change an application I already sent?
Open it with the private access link from your confirmation email. Submitting the form a second time does not work: duplicates are rejected and you are pointed back to the existing application.
Can press and buyers attend?
Yes, and both are free. Press accreditation and buyer accreditation are open until 1 November 2026 on the same page, under their own tabs.
What is Conscious by FWH?
An additional designation rather than a separate category: a brand in any category can apply for it. It covers next-generation, recycled, upcycled and deadstock materials. The main programme and the official side events carry no animal fur, exotic skins or feathers.

Questions

Designers and brands: designers@fashionweekhungary.com. Press and media: press@fashionweekhungary.com. We answer within two working days.